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Internet Postings
Came across Whoever
Makes the Most Mistakes Wins: The Paradox of Innovation, written by Richard Farson and
Ralph Keyes.
An interesting discussion on the need of failures. According to the
authors, in a rapidly changing economy managers will confront at least
as much failure as success. Does that mean they'll have failed? Only by
their grandfathers' definition of failure.
Both success and failure are steps toward achievement, say the authors.
After all, Coca-Cola's renaissance grew directly out of its New Coke
debacle, and severe financial distress forced IBM to completely reinvent
itself.
Management by trial and error. All the senior marketers we invited to a
marketing panel on innovation agreed that every successful innovation
they had realized was based on many projects that never made it.
Isn't it a shame that while we all know this is true, so few of us are
prepared to accept credits for the successes as well as the "failures"?
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Michele Mees, The House of Marketing
Human Being Company's Book of the Month
Whoever Makes the Most Mistakes Wins: The Paradox of Innovation by
Richard Farson, Ralph Keyes
Success in today's business economy demands nonstop innovation. But
fancy buzzwords, facile lip service, and simplistic formulas are not the
answer. Only an entirely new mindset -- a new attitude toward success
and failure -- can transform managers' thinking, according to Richard
Farson, author of the bestseller Management of the Absurd, and Ralph
Keyes, author of the pathbreaking Chancing It: Why We Take Risks, in
this provocative new work.
According to Farson and Keyes, the key to this new attitude lies in
taking risks. In a rapidly changing economy, managers will confront at
least as much failure as success. Does that mean they'll have failed?
Only by their grandfathers' definition of failure. Both success and
failure are steps toward achievement, say the authors. After all,
Coca-Cola's renaissance grew directly out of its New Coke debacle, and
severe financial distress forced IBM to completely reinvent itself.
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