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                           Contents
                                

Acknowledgments

Introduction

1)  The Success-Failure Fallacy

Tangled Line / Says Who? /  Why Success Resembles Failure, and Vice-Versa / Failure Pride  

2)  The Agony of Victory, The Thrill of Defeat 

Like Making Love / Peak Experiences / Craving Excitement / Crisis Lovers / Sweet Adversity /  Management by Calamity

3)  Nothing Succeeds Like Failure

Bards of Failure / Splendid Failure / Productive Mistake Making /  Success Disguised as Failure

4)      Nothing Fails Like Success

Marooned by Success / Everybody Hates a Winner / The Personal Price of Success / Feeling Like a Fraud / Looking Back on a Great Future

5)      The Success Hobble  

The Ashes of Success / Roads Best Not Taken / Don’t Just Survive

6)  Innovating with Attitude

The Risk-Friendly Workplace / Sprinters and Milers / Wild Ducks / Minnesota Mining and Mistake-Making

7)  Managing in the Post-Failure Era

Treating Success and Failure Alike / Earning Empathy / Sharing / Barnraising

8)  Fear Management

The Underlying Fear / Making Friends with Fear / Putting Fear to Work

9)  Samurai Success

Winning Isn’t Anything / Zen Warriors / Jackson’s Way / No Regrets / How Do You Measure Success? / Beyond Success and Failure

For acute editing: Noel Greenwood and Burton Beals. 

            For encouragement and helpful suggestions along the way: Margret McBride (who

represented this book). 

For shepherding the book to publication: our editor, Fred Hills.