I'm furious with Richard Farson and Ralph Keyes!  They've written the book I always wanted to write.

TOM PETERS, co-author, The Pursuit of Excellence

[A] fabulous book. 

TOM PETERS, in Re-Imagine

Farson and Keyes got it right. A timely and compelling book.

WARREN BENNIS University Professor, University of Southern California, coauthor, Geeks and Geezers: How Era, Values and Defining Moments Shape Leaders

This is a wonderful book. The refreshing counter-intuitive observations of Farson and Keyes add an important new dimension to the management of creativity and the encouragement of entrepreneurial initiatives.

DAVID McLAUGHLIN, Chairman, Governing Board, American Red Cross,

This book has many important things to say about encouraging innovation and risk-taking. I plan to use it in my own leadership development workshops.

DANIEL YANKELOVICH, Chairman, Viewpoint Learning and Public Agenda; founder, Yankelovich, Skelley, and White; author of The Magic of Dialogue

As a book and as a concept, Whoever Makes the Most Mistakes Wins ought to be highly visible in everyone's office. Those of us leading traditionally risk-averse large national non-profit organizations can benefit immensely from its wisdom. I intend to buy it for my board and management team.

GLORIA FELDT, Past President, Planned Parenthood Federation of America, Inc.

Richard Farson and Ralph Keyes have written a compelling book on an important subject.  I especially liked the wealth of sport stories it incorporates, along with business situations and research findings.  Their book's message is as much about living as it is about leading.  It illustrates a radically different way to regard 'succeeding' and 'failing'-one that could deepen the moral authority of any leader. MICHAEL  McCASKEY, Chairman, Chicago Bears Football Club

It's difficult to imagine a subject more compelling to most human beings than success and failure. Farson and Keyes present a refreshingly original point of view on the subject that illuminates a paradox and challenges our assumptions about how to tell one from the other.

MILTON GLASER,  President, Milton Glaser, Inc.

Truth always seems to come in small paradoxical packages. This delightfully readable package by Farson and Keyes brilliantly fuzzes the frontier between success and failure, and thus reveals the fusion of opposites as the essence of truth.

HARLAN CLEVELAND, President Emeritus of the World Academy of Art and Science

This book is a welcome antidote to the numbing conventional wisdom about what constitutes corporate success and failure. It shows how to make the business environment both vital and humane.

RICHARD POLLAK, contributing editor, he Nation, author of The Creation of Dr. B: A Biography of Bruno Bettelheim

This will turn out to be an important book, I am sure.  I have just suggested it as a course book for a course on entrepreneurialism. 

JOHN SEELY BROWN, author of The Social Life of Information

What a book! One of my favorite lines--and I have many--"To genuine risk takers, the contrast between triumph and tragedy isn't as clear as it is to their more prudent brethren. One meets a lot of unvivid success stories in life, and I suppose a few vivid flops, and your book, its paradigm shift, goes way down deep to the bottom of the matter of how we feel about them, about ourselves, as we see, in them. It's a fun delivery, but a wonderfully wise message.

ARLIE HOCHSCHILD, author of The Second Shift

Whoever Makes the Most Mistakes Wins promises to become a classic in that genre of modern wisdom literature which includes Eric Berne's Games People Play and Laurence J. Peter's The Peter Principle.  Its unexpected turns, liberating humor, and shrewd observations about social creativity and business innovation have the flavor of Mark Twain mixed with Zen and Taoist ribaldry.  This is a wonderful book!

MICHAEL MURPHY, author of Golf in the Kingdom and founder of the Esalen Institute

As we move into the 21st century, an age of increasingly revolutionary technological advances, the concepts of success and failure must be reinterpreted and transcended if we are to be truly innovative in our ideas and discoveries. Richard Farson and Ralph Keyes provide an insightful and original examination of these concepts and of the critical need to redefine them in the post-modern world.

RIHCARD C. ATKINSON, President, University of California

Fabulous! I love this book.  It's like a Zen koan:  concise, wise, inspiring and instructive. It is a modern guidebook for how to embrace paradox and free yourself from fear of failure. In a time when we're subjected to a host of irrelevant, sappy, or overly simplistic self-help books, this book provides intelligent, truly useful advice.

MARY BOONE, President, Boone Associates; author, Leadership and the Computer and Managing Inter@actively

As one who has led a large association with many employees, I wish I had this book years ago. It is timely and something every reader will find helpful at the personal, interpersonal and managerial levels. This is a rare "must read" book that is also easy to read."

HORACE B. DEETS, former Executive Director, American Association of Retired People (AARP)

From my perspective in the field of art and design, the 'lucky mistake' is often the uncredited key to any significant breakthrough. In their new book, Farson and Keyes introduce the business world to the designer's most secret ally.

JOHN MAEDA, Associate Professor of Design and Computation, MIT Media Laboratory

Richard Farson and Ralph Keyes have hit on something big with this book. I say that as a man with a large and embarrassing pile of mistakes littering the road behind him. The fact is that some of those screw-ups hurt, some even kicked off a crisis, but all of them helped me in life. Failure is to success as a second wing is to a bird. You need it and so does he. It is unlikely either of you will fly without it. Pick up this smart, influential book and find out how those mistakes you've made, the ones you thought crippled you, can work to your advantage.

RICHARD CARLSON, former director-general of the Voice of America, and former president and CEO of the Corporation for Public Broadcasting

This is a valuable book for just about anyone in our competitive world. The authors make a clear case for understanding that failing precedes almost all great wins in our society, and that tolerance, if not love, of failing creates the most successful environment. There are many interesting anecdotes and arguments throughout this most persuasive book.

JANE ALEXANDER, actress, author, former Chairman National Endowment for the Arts Chairman 

In an age where everyone is looking to win with simple formulas it is so refreshing to have a more thoughtful and wise discussion of what winning and losing really mean, and how learning is more important than either one.

EDGAR SCHEIN, Sloan Fellows Professor of Management Emeritus, MIT Sloan School of Management

This book is a great read -- interesting and enjoyable. Its title can be taken literally-whoever makes the most mistakes will, in fact, win. I think most successful managers reach the same conclusion, but late in their careers. Farson and Keyes have finally explained this successful style of management, one many of us have observed. I certainly hope their message reaches the business schools, so graduates can start off on the right foot. Where were they when I needed this book?

RAYMOND ALDEN, former president, Sprint

I just finished this wonderful book and fully agree with Tom Peters's comments on the jacket.

ELLIS MOTTUR, former Assistant Secretary of Commerce

I've just finished Whoever Makes The Most Mistakes Wins and loved it. I used passages from it several times in my writing  workshop class last week.  I know you're talking about business, but it seemed to me to apply equally well to the creative process.

ROBERT INMAN, author of Home Fires Burning  

As a professor of management I have searched for many years to find a book, that would be useful to my students and seminar participants, on how to innovate and be creative in organizations. Farson and Keyes have written a "handbook" on organizational innovation that instructs us not be afraid to take risks in our corporate lives and encourages us to do so to achieve effective outcomes.

The book is not only written for practicing managers. It is a welcome classroom supplement for professors of management, entrepreneurship, and research and development who want to provide their students with real-world examples about risk-taking and innovation in organization.

ROBERT F. SCHERER, Ph.D., Professor of Management, Cleveland State University

The title of the popular Britney Spears song came to mind as I read this nifty small volume by Ralph Keyes and Richard Farson. In this era of corporate arrogance and what's-in-it-for-me philosophies, Farson and Keyes offer a refreshing contrarian point of view. They not only give readers permission to use many tries to reach success, but they offer strategies on ways to use the failures that often result from early attempts as stepping stones to ultimate victory. As with all the Ralph Keyes books I have read, this one is chock full of specific, helpful examples...well-researched...and always thought-provoking.

LOUIS R. HECKLER,  President, Heckler & Associates